New York -- Tiffany & Co. has announced plans to open a two-level store in Moscow’s GUM luxury department store, located in Red Square. At about 4,520 sq. ft., the new store is Tiffany’s first wholly owned retail business in Russia, and is expected to open in the first quarter of 2014.
“Establishing a presence at this preeminent department store is a milestone in our growth strategy as a leading global luxury brand and underscores the importance of the Russian market,” said Frederic Cumenal, executive VP Tiffany & Co.
The store’s interior will feature archival motifs as a nod to the jeweler’s heritage, including the color Tiffany Blue, polished stainless steel details with a wheat leaf pattern that frames the entrance of the jeweler’s Fifth Avenue flagship store, marble and amazonite floors, and custom furnishings inspired by the stained glass works of Art Nouveau designer Louis Comfort Tiffany, son of the company’s founder, Charles Lewis Tiffany.