Chicago -- Online shopping cart recovery provider SeeWhy announced that The Land of Nod – a Crate & Barrel multichannel banner that sells children’s furniture, bedding, and accessories – has deployed SeeWhy’s Conversion Manager Software as a Service (SaaS).
The turnkey e-commerce solution automates remarketing, boosts conversion and maximizes ROI by triggering personal marketing campaigns in real time based on a shopper’s everyday website browsing behavior.
According to SeeWhy, returning website visitors are nine times more likely to make a purchase when compared with new visitors, making technologies that improve conversion rates a major focus for many e-commerce brands.
Industrywide, 72% of visitors who add items to their shopping cart abandon the website before completing the purchase. “At The Land of Nod, we really pride ourselves on our customer service and want to be as helpful as possible,” said Joe Orlando, marketing manager, The Land of Nod. “The control SeeWhy gives us over our email remarketing campaigns lets us stay focused on customer service and addressing concerns people might have during the buying process. It also lets us recover more abandoned shopping carts, thus maximizing ROI.”