Traditional craftsmanship and the latest in technology help make for the perfect fit at The Left Shoe, a new luxury men’s footwear retail concept from Finland.
The 1,700-sq.-ft. store, on Los Angeles’ Melrose Ave., uses a state-of-the-art 3D foot scanner to measure the customer’s feet. Once the process is complete, a membership profile is created and saved for future purchases (either in-store or online). The customer then selects his preferred style and materials (he can also chill in a lounge area with a “gentleman’s bar). Taking the customization process one step further, the store also offers an option to inscribe a message and/or initials inside of the shoe. The customized design specifications are sent to Europe for production by master craftsman, with the shoes shipped to the customer within six weeks.
"Every aspect of our Melrose Avenue store has been designed with the customer experience in mind," said Nina Tooley, chief marketing officer of The Left Shoe Company. “From the design and layout of the store, to how we display products, to the in-store technology, everything is an extension of our brand and its commitment to quality, style and customization.”
The Left Shoe also carries accessories such as belts, socks, and shoe care items like polish and brushes.
The Left Shoe Company was founded in 1998 in Finland, and has stores around the globe. The Left Shoe Company North America plans to open its next U.S. location in 2014, in New York City.