Canton, Mass. -- As part of a brand overhaul, Dunkin’ Donuts is switching its focus from doughnuts and baked goods to coffee and other beverages. At this week’s annual consumer conference hosted by investment banking firm Jeffries, Paul Carbone, CFO of parent company Dunkin’ Brands Group, said beverages accounted for 58% of sales at U.S. franchise locations last year.
“We are a beverage company,” Carbone said. “Fred the Baker is not coming back.”
Dunkin’ Donuts seeks to double its current U.S. store count to 15,000 in the next few years. Much of this expan