In its PizzaRev case study series, CSA Online offers an insider’s look at the conception, initial rollout and growth of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas very quickly in a high-end stone hearth oven. A test kitchen in Northridge, Calif. was launched in April 2012 and two additional locations quickly followed.
In part four of our series, PizzaRev’s senior management team and exclusive broker and X Team International Partner Bob Haas discuss how they are doing things differently to thrive in an increasingly competitive and active market.
Quick Facts about PizzaRev:
What: Fast-casual, “craft your own” artisanal pizza restaurant
Who: Partners and Co-CEOs Rodney Eckerman and Irv Zuckerman, Partner and COO Nicholas Eckerman, Partner and CMO Jeff Zuckerman, Exclusive Broker Bob Haas, X Team International Partner and Co-Founder of L.A.-based Cypress Retail Group
Current number of stores: 3
Average size: 2,000-3,000 sq. ft.
PizzaRev has had some exciting news break since its last installment in CSA. The announcement of a partnership with Buffalo Wild Wings (BWW) and the anticipated opening of its fourth and fifth stores in El Segundo, Calif. and Oxnard, Calif. The relationship with BWW has already proven to be extremely beneficial towards the company’s growth and, as one of the most respected restaurant groups in the United States, PizzaRev expects it to continue to play a role in its exciting future.
All of these successes can be attributed to PizzaRev’s unique strategy for growth and execution of the plan. In what can only be defined by some as a &qu