Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:
Liberty Jane Clothing, an online specialty retailer of clothing and accessories for American Girl dolls, uses the Pinterest social platform to give its customers an inside view of the company and create a more personalized relationship with them.
"You can create an authority profile and become a visual Sherpa for your niche," said Jason Miles, co-founder and marketer of Liberty Jane. "You can give a visual insider's view of the company. It's a nice way to get close to a customer or run a contest."
Miles recommended that retailers use third-party Pinterest analytical solutions to track cur