Lexington, Mass. - Stride Rite Children's Group has opened its latest “Milestone” concept store at Easton Town Center in Columbus, Ohio. The Milestone concept includes features such as shelves at varying heights so children can easily see all of the styles available, a dedicated “Fit Station” where children can get their feet measured and find out how tall they are by standing against the Fit Totem Pole, rainbow carpeting and a more open floor plan.
"We are excited to continue exploring new potential store locations that both fit the needs of our customer and help our busy mom by providing more convenience and access to the brands and styles that both her kids love and she trusts," said Stephen Donnelly, SVP/GM direct-to-consumer at Stride Rite Children's Group. "This has been an exciting year for us, between unveiling the new store designs and being named by Footwear Distributors and Retailers of America as the top performer in the full service category."
Stride Rite has confirmed plans for three additional specialty stores to open this fall in Augusta, GA, Houston, and Columbia, MD. The first Milestone store opened in Burlington, Mass., in March of last year.