Austin, Texas -- Research results released Thursday by coupon site Offers.com found that 67% of U.S. parents with school-aged children plan to spend more than $100 per child on back-to-school shopping this year.
The survey, conducted online by Harris Interactive, also revealed that 97% of parents who plan on doing back-to-school shopping this year are looking for deals to help them save money on back-to-school items.
When asked how much they plan to spend per child this year on back-to-school items, parents with school-aged children revealed the following:
When asked to select items for which they are looking for deals, 85% said they are looking for deals on clothing and 80% are looking for deals on shoes. Sixty-eight percent are looking for deals on school supplies, and 21% are looking for deals on a computer/tablet.
Among other key findings: