New York -- Canadian grocery giant Loblaw Cos. will test a new retail concept called Nutshell Live Life Well, a freestanding brand targeted to health-conscious shoppers, the Financial Post reported. The move comes as Whole Foods Market eyes greater expansion in Canada.
The first Nutshell will open this fall in downtown Toronto. It will feature a broad assortment of prepared, fresh and packaged foods, a prescription pharmacy, natural health and beauty products, vitamins and supplements.
“This is different than anything offered in a Loblaws’ affiliated store, corporate or franchise models,” said spokesperson Julija Hunter in an emailed statement to the Post. “It will have a community-based and interactive orientation, more broadly focused on health and wellness, with an emphasis of natural value and health.”
In May, Whole Foods Market said it saw the potential for 40 or more stores in Canada, what it currently operates only nine locations.