New York -- Swedish fast-fashion giant H&M will open its largest location to date, a 63,000-sq.-ft. flagship in New York City’s bustling Herald Square. Scheduled to open in fall 2014, the four-level store will be located in Herald Center, a JEMB Realty property. The landlord’s broker is CBRE.
“H&M’s newest and greatest commitment to Herald Square is the next level in this retail submarket becoming one of the premier shopping destinations in New York City,” said Susan Kurland, executive VP of retail services at CBRE, in a prepared statement. “JEMB Realty envisioned a premier retail flagship at Herald Center, creating an unmatched branding opportunity in the heart of Herald Square.”
Herald Center is a 250,000-sq.-ft. retail and office building located on the corner of 34th Street and Broadway. It is due to begin a major renovation and repositioning, with an expected completion date of late next summer.
H&M is also on track to open a 42,500-sq.-ft. store at 4 Times Square by the end of this year. The retailer is setting up shop in a space that was vacated by themed restaurant ESPN Zone.