Conshohocken, Pa. -- Twitter and tablets are quickly rising in importance to retailers’ e-commerce efforts, while email is losing steam. According to the second quarter 2013 Monetate E-commerce Quarterly, Twitter experienced the fastest growth among all social networks in referrals to e-commerce sites, moving from 5.4% of social referrals in second quarter 2012 to 9.64% in second quarter 2013 – a 77% gain.
The numbers show Facebook is still the dominant social force in e-commerce with 61.43% of social media referrals to websites in second quarter 2013, up from 56.89% the previous year. Pinterest continues to expand its role, moving from 14.47% to 21.87% in the same interval.
In addition, mobile is expanding its device share of e-commerce traffic, mov