New York -- Macy’s announced that it is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes Radio. In line with the retailer’s omnichannel strategy, Macy’s said the new service will allow it to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.
“We are really excited about the unique opportunities available with iAd on iTunes Radio, because it allows us to customize an experience across multiple screens with digital, video and audio content,” said Martine Reardon, Macy’s chief marketing officer. “iAd on iTunes radio will help us deliver fashion, value and entertainment to our customers on the devices they use at home and on the go.”
In addition to the campaigns promoted on iTunes Radio, Macy’s will continue to deliver special offers and in-store savings to customers through its app for iPhone and iPod Touch.