Pearle Vision has debuted a new store design, in Legacy Village, Lyndhurst, Ohio. The Cleveland-area store features a completely revamped look, from a new brand logo and signage to modernized displays and a completely transformed floor plan.
The design, by WD Partners, incorporates the company's rich history, with a new eyeglass icon that speaks to the heritage of Dr. Pearle and the Pearle Vision brand. Accompanying the new logo and signage is "Est. 1961," a tribute that reinforces the company's commitment to a 50-year legacy.
The design also while provides a more contemporary look and welcoming atmosphere. Created to deliver a consistent brand experience for patients across the country, it features a modified floor plan that brings the doctor forward; and eliminates walls between the retail section and doctor's offices, creating an open flow and atmosphere.