Atlanta – Independent bookstores are reportedly growing sales at a healthy rate despite stiff competition from Amazon.com. According to an article in Fortune, American Booksellers Association figures show that independent bookstore sales in the U.S. grew 8% last year and are on track to grow at a similar pace this year.
Independent bookstores are competing with Amazon using strategies such as personalized recommendations from store employees rather than from automated tracking software. In addition, the stores, which generally cannot compete with Amazon on price, frequent offer community events and café sections to provide a destination for customers. They also often operate their own e-commerce businesses.