New York – 99dresses is introducing a mobile iOS app. 99dresses offers a virtual “clothes swap party” where women list unwanted fashion items and receive virtual “buttons” they can use to claim apparel items listed by other customers. The item listed is then emailed a prepaid USPS shipping label.
"You can receive a dress, wear it to your friend's birthday party or wedding, and then re-list it in two seconds and immediately earn buttons to spend on something new," said Nikki Durkin, founder and CEO of 99dresses. “99dresses is offering a sustainable way to shop guilt-free through collaborative consumption. Members of the 99dresses community can raid the closets of women all across America and have access to thousands of apparel items from brands ranging from Zara and Topshop to Marc by Marc Jacobs and Alice + Olivia. My overall vision is to create a platform where millions of women can come together to refresh their closets and get their shopping fix without needing to spend thousands of dollars.”