Carpinteria, Calif. -- CKE Restaurants Holdings, Inc., parent company of the Hardee’s fast food chain, plans to enter the Northeast U.S. market in the next 12-18 months. Regional expansion will begin in New Jersey, and New York, then continue to Connecticut, and Massachusetts.
CKE is expanding in partnership with franchisee Bhupen Patel. The company expects to open 200 Hardee’s restaurants in the region in the next five years and ultimately 1,000-plus throughout the Northeast. The stand-alone units will average 2,500 sq. ft. to 2,750 sq. ft. each and they will include drive-thru service
“It’s a massive advance into prime territory and a tremendous opportunity for a highly anticipated return,” said Jim Sullivan, senior VP of domestic franchise development for CKE. “We’ve heard from residents all across the region for years, begging us to bring our food back to them. We just needed the right partner.”