Los Angeles – The Coffee Bean & Tea Leaf has experienced significant lift across key social metrics such as local Facebook fans and impressions using the MomentFeed location-based marketing platform.
MomentFeed initially registered all local Facebook pages and Foursquare venues with corrected geocodes (lat/longs), proper branding, and accurate contact details for The Coffee Bean & Tea Leaf. With this infrastructure in place, the retailer has leveraged MomentFeed’s publishing and CRM capabilities to curate the best Instagram photos from their customers and share them to either its corporate brand page on Facebook or the local Facebook page that corresponds to the photo location.
Another important part of the strategy has been responding directly to customers that have captured their experiences with the brand across locations via Instagram, which MomentFeed Enables. The Coffee Bean & Tea Leaf has seen results including a total increase in local Facebook fans of 136% and average monthly increases of 36% in local engagement, 46% in local impressions and 53% in local reach.
“During this past year we have been able to further strengthen our customer relationships and increase engagement in a scalable way,” said Patrice Anderson, director of e-commerce and social media at The Coffee Bean & Tea Leaf. “The MomentFeed solution gives us a highly efficient set of tools to connect with customers based on their local experiences in an effort to drive them back to our stores.”