Goleta, Calif. -- Teva has opened its first retail location, at Orlando Premium Outlets, in Orlando, Fla. The store features footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes.
In line with the brand’s commitment to the outdoor lifestyle, the space blends a modern design with natural materials and provides an immersive experience with an outdoors aesthetic. The interior includes interactive displays and areas dedicated to customer gatherings. Consumer stories are integrated throughout the space to share inspiration from Teva's brand promise of "Live Better Stories.”
Upcoming events will include video screenings, outdoor excursions, and workshops, all centered on the inspiration to find adventure in everyday life.
The project was a collaborative effort by Teva’s brand team and Huen, Portland, Ore.
"Our goal is to have the store act as a platform for sharing the Teva lifestyle," said Jason Bertoli, retail marketing manager, Teva, a division of Deckers Outdoor Corp. "This includes having customers share their stories with us, but is also about using the retail store as a catalyst for outdoor adventure. This comes to life in-store with staff recommendations, suggested local activities, organized excursions, and other engaging events, all with the goal of making adventure as accessible as possible for the community and Teva fans that visit Orlando from around the world."
Teva is a division of Deckers Outdoor Corp.