Washington, D.C. -- Some two-thirds of Americans say they support the Federal e-Fairness legislation calling for collection of online sales tax at the time of purchase.
A national poll conducted by the International Council of Shopping Centers found that a majority of Americans feel it would be far easier to pay sales or use tax on online purchases at the time-of-purchase. The poll also showed an increase in support among voters for federal legislation that would restore basic free market principles for brick-and-mortar retailers.
"Americans increasingly recognize that this is not a new tax," said Michael Kercheval, president and CEO of ICSC. "The results of this poll demonstrate that consumers want a sales tax system that supports their retail habits and gives brick-and-mortar merchants a chance to compete on a level playing field," Kercheval said.
The national poll identified a number of key findings, including:
"Brick-and-mortar merchants want the government to stop picking winners and losers so that all retailers can provide consumers with the shopping experience they have come to expect," said Betsy Laird, senior VP of global public policy, ICSC.