Mahwah, N.J. -- The websites for the top 500 U.S. retailers are still too slow and continue to get slower – pages have slowed down 14% since summer 2013, and are 16% slower than fall 2012, according to a study by Radware.
Radware’s quarterly “State of the Union” report measures and tracks the performance and page composition of the top 500 U.S. retail websites (as ranked by analytics firm Alexa.com) over a two-day period with the purpose of gaining ongoing visibility into the real-world performance of leading Ecommerce sites.
Key findings from the “State of the Union: Ecommerce Page Speed & Web Performance, Fall 2013” include:
“In just the last few years, web page speed has migrated from the fringe to center stage, emerging as not just a technology trend, but a hot-button business issue,” said Tammy Everts, web performance evangelist, Radware. “Numerous studies have found an irrefutable connection between load times and key performance indicators, such as conversion rates and revenue increases. Site owners need to understand that optimizing performance is much more nuanced than just pushing out faster pages to customers: It’s about understanding what users want from every page of your site, then fine-tuning those pages to ensure that critical content loads first instead of last. A site owner who neglects core-performance best practices is missing out on significant opportunities to make relatively easy performance gains.”