Starbucks Corp. unveiled its new retail format, Teavana Fine Teas + Tea Bar, with the debut location opening on Manhattan's East Side. The store features a wide variety of hot brewed and iced teas, tea fusion beverages and tea-related merchandise. It also offers a range of food items, from salads to flatbreads to pastries and other baked goods, with a bakery-like presentations.
Teavana Fine Teas is accented with light woods, comfy seating and low lighting. The centerpiece of the space is the visually-striking Teavana "Wall of Tea," a collection of loose-leaf teas and tea blends. The store is devoid of any Starbucks branding.
Starbucks purchased the 300-store Teavana Holdings last year as part of its ongoing efforts to diversify and push beyond its signature beverage.
“As the second most-consumed global beverage behind water, tea presents a $90 billion global market opportunity, and we are excited to celebrate the first retail example of how our two companies are coming together,” said Howard Schultz, Starbucks chairman, president and CEO.