New York – Gowex is launching a new “social WiFi” network called We2 in New York City on Dec. 15. We2 will work by harnessing the global presence of Wi-Fi by turning “private” hotspots, such as those found in shops and restaurants, into public hotspots, which can be accessed for free by users registered on the We2 network.
The We2 network will also include access to Gowex’s hotspots in around 80 cities worldwide. Users accessing the We2 network through We2 app, will also be able to see other We2 users on the network, creating “ad hoc” localized relationships. Retailers will be able to gain insights and market to users, with their prior permission, who enter the coverage area.