New York -- Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey by Syngera, a global technology startup that uses big data to bring personalized digital experiences to the physical retail store. In the survey, 85% of respondents said they would return to brick-and-mortar stores when alerted to upcoming sales of previously purchased items.
Also while 92% of U.S. consumers use some kind of shopping list (68% specifically use or bring a paper list) to stay organized, most Americans frequently make unplanned purchases, and half describe themselves as impulsive shoppers.
"We know there's an appetite for customer engagement and retention through clear communication of promotions and sales both prior to the visit and throughout the in-store experience," said Filipp Shubin, COO of Synqera. "Consumers are still immersed in the brand experience while at the checkout desk and are ready to receive more information that's relevant to them."
Other findings from the survey: