Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.
In addition, one in three Millennials but fewer than one-in-five (17%) consumers 35 and older who own smartphones plan to make a mobile purchase for the holidays. Both age groups are much more likely to make a mobile holiday purchase this year than last year – the percentage of Millennials planning a mobile holiday purchase increased 28% compared to last year while the percentage of older consumers grew 13%.
Seventy-six percent of all smartphone owners plan to use them as a holiday shopping aid (including non-purchase activities) and 25% of all smartphone owners intend to make a mobile holiday purchase.
Other findings include: