Pittsburgh – Dick’s Sporting Goods and ESPN have entered a multi-year agreement in which Dick’s will serve as the exclusive e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.
As a result of the new agreement, fans will now be able to shop an expanded range of licensed fanwear available at the rebranded ESPN Fan Shop powered by Dick’s Sporting Goods. Contextually integrated shopping opportunities will be featured across ESPN platforms in the near future, including ESPN.com, ESPN The Magazine, ESPN Radio and mobile properties like ScoreCenter, GameCast and WatchESPN.
Dick’s and ESPN are building on an existing marketing partnership that includes sponsorship of ESPN sports coverage and original programming content.
"This groundbreaking collaboration with ESPN blends sports content and commerce, solidifying Dick's as the premier destination for licensed product," said Lauren Hobart, senior VP & chief marketing officer, Dick’s Sporting Goods. "Dick's is excited about this dynamic multichannel approach, which includes traditional and non-traditional marketing and e-commerce, to better serve the needs of athletes and fans everywhere."