Atlanta – The Home Depot is taking steps to make amends for a racist tweet it sent from its official account on Nov. 7. The tweet, a promotion aligned with ESPN college football coverage, showed a photo of two African-Americans playing the drums along with a person wearing a gorilla mask and the caption: “Which drummer is not like the others?”
Home Depot quickly pulled the tweet, but not before it was widely circulated on the Web and covered by several major news agencies. The retailer took to Twitter the evening of Nov. 7 to apologize.
“We have zero tolerance for anything so stupid and offensive,” says a tweet posted to the official Home Depot Twitter account at approximately 7 p.m. ET on Nov. 7. “Deeply sorry. We terminated agency and individual who posted it.”
Home Depot has also publicly stated it is reviewing its social media policies to determine how this tweet was authorized and to make sure no similar messages are ever released again.