Salisbury, N.C. -- Food Lion announced that it has made significant investments in 169 stores in North Carolina and South Carolina and created 500 new jobs. Key markets include Greenville, N.C., Wilmington, N.C., Columbia, S.C., Charleston, S.C., and Myrtle Beach, S.C.
To celebrate the launch, Food Lion is holding grand re-opening festivities at the 169 stores, including providing the first 50 customers at each location with a bag of free groceries Nov. 13 through Nov. 16.
"With today's launch, nearly all Food Lion stores have received these store investments," said Greg Finchum, senior VP of retail operations for Food Lion.
Food Lion's key investments offer customers lower prices on 6,000 items throughout the store and access to quality store brand products at new lower prices, including the company's private label products. To further enhance customer savings, Food Lion has added MVP Savings Centers in each of its stores. Customers can scan their MVP Card to receive personalized offers for additional savings on national and private brand products in-store during their shopping trip.
The company also improved its produce as part of its "Fresh From the Field" initiative.
The investments are based on customer feedback and will continue to position the company for future success.
Food Lion also plans to donate $2,000 to local food banks, which will help each agency provide up to 10,000 meals to its constituents.