New York -- Fairway Market has launched a new mobile app that is designed to provide an enriched experience for its shoppers who love to cook and explore the unique products that make Fairway an iconic market shopping destination. It is available on the iPhone App Store, and can be downloaded right in Fairway Market because all Fairway stores offer free Wi-Fi.
App users can create individual food profiles by choosing dietary preferences, and then explore beautifully photographed products along with step-by-step gourmet recipes curated by Fairway experts.
"Our new mobile app brings the best of Fairway to our customers' fingertips," said Arthur Tisi, CIO of Fairway Market. "I'm excited to be a part of the great team that designed and developed an innovative app that enhances our customers' foodie kno