New York -- D3 LED, a global technology company that designs, engineers and manufactures turnkey LED display and lighting solutions, introduced two custom indoor 4mm high-resolution LED displays at the opening of Express’ new flagship in San Francisco.
Featuring the latest Express store design, the new 15,726-sq.-ft. location reflects an elevated in-store experience and showcases elements of refined chic combined with forward-thinking design to create an individual space and sense of style. Using its new indoor high-resolution LED display solution, D3 created two distinct digital canvases for the retailer to present highly stylized brand content and enrich the in-store customer experience.
A massive digital LED column standing more than 13 ft. high welcomes visitors to the store with high-definition content featuring the brand's four lifestyles. This curved 4mm high-resolution LED column is the only 4mm LED display in the world having a 36 in. or less convex radius.
For above the store's cashwrap area, D3 designed a 121.52 sq. ft. 4mm high-resolution LED display to create a branded focal wall visible from any point on the store's main floor.