Mooresville, N.C. -- Lowe's has integrated Point Inside's StoreMode mobile shopper engagement platform into the free Lowe's mobile app to improve the in-store customer experience. Shoppers at all Lowe's locations can use the Product Locator capability to search for products and instantly see the items' locations on a detailed store map using Lowe's iOS and Android mobile apps or Lowe's mobile-optimized website.
All in-stock items' aisle and/or bay locations are represented as pins on an interior map of the specific Lowe's store. The Lowe's app also provides store-specific product search, prices, inventory availability, detailed product information, customer ratings and reviews, and weekly ads. In addition, customers can create and manage personalized shopping lists the same way they would on a piece of paper using natural language terms or by scanning product barcodes.
Furthermore, the 42,000 iPhones used by in-store associates also have access to the search and mapping capability through Lowe's store associate app.
"Helping customers complete their home improvement projects simply and easily is what Lowe's is all about," said Ronnie Damron, Lowe's senior VP of multi-channel testing and commercialization. "We're constantly looking for new, innovative ways to use technology to serve our customers better. Whether customers are browsing the store for ideas or searching for a specific item in a hurry, we think the Product Locator feature will simplify the shopping process, creating a better experience that encourages customers to come back again and again."