San Jose, Calif. – Cyber Monday sales set a new record at $2.29 billion online, representing 16% year-over-year (YoY) growth. New Adobe Digital Index 2013 data also indicates a record 18.3% of sales came from mobile devices, an increase of 80% YoY.
Additional data and findings of the Adobe Digital Index online shopping analysis include:
Mobile: Smartphones and tablets drove $419 million in online sales on Cyber Monday, a new record. Tablets generated the majority of mobile driven sales at 12.7% of total online sales. iPad took the lion’s share with 10.1% while Android based tablets generated $23 million or one percent of total sales. Alaska and Hawaii had the largest mobile sales revenue with 26.6% compared to the 18% national average.
Social Referral Traffic: Social media sites drove $148 million in online sales between Thanksgiving and Cyber Monday, a 2% share and flat compared to last year. Twitter’s share grew most (up 24%) to 9% of total online sales. Pinterest also saw strong growth increasing its share of referral traffic by 17% YoY. Facebook drove 64% of all social media driven sales, an increase of 12%.
“Retailers earned 10% of their annual sales in just the last five days, an increase of 26% YoY,” said Tamara Gaffney, principal analyst, Adobe Digital Index, Adobe. “Sales from mobile devices saw the biggest gains with an 80% increase from last year.”