St. Petersburg, Russia – Russian grocery chain Land is piloting Synqera Loyalty Generators, compact printing devices with interactive touch-screens at the entrance of each of the chosen piloting store locations, as well as Simplate devices at checkout, providing targeted content relevant to new and returning customers.
Land will be integrating Synqera personalization and data analytics technology throughout locations within the stores to address key market concerns impacting the grocery category, including increasing competition and customer demand for deeper individualized experiences while physically at the store. The solution leverages data collection and analysis for real-time prediction of customer preferences and relevant product recommendations, creating highly personalized consumer experiences that no other retail-focused technology has brought to market before.
Activated with a loyalty card, Loyalty Generators at Land provide benefits to both the grocer and the consumer. The interactive kiosks at the front of the store print out personalized product recommendations relevant to individual shopping needs, especially for those who repeat-purchase at Land. The technology will help shoppers find and discover products that they need as well as incentivizing loyalty program members to purchase based on special offers and promotions.
At the checkout desk or cashier, Land will activate Simplate, an interactive customer display with near field communication (NFC) technology via proprietary Synqera tablet devices that have powerful multimedia capabilities created to attract and monetize customer attention. Initially for Land, Simplate will collect and analyze real-time customer feedback via an interactive survey on customer satisfaction. Planned for the near future, Simplate will interactively recommend relevant products for shoppers to add to their basket, also providing in-store coupons and targeted offers prior to finalizing their purchases.
"Our customers recognize our brand as offering the finest products sourced from around the world, food prepared in our own gourmet kitchens and personalized recommendations from in-house experts," said Ilya Shtrom, general director of Land. "Understanding how our customers think and like products helps us make shopping at Land a better experience. Synqera's analytics and customer personalization technology enhances the shopping experience at a critical point throughout the sales process."