Brentwood, Tenn. -- Tractor Supply Company is renewing its Revionics Price Optimization license for three years and expanding the partnership to include the use of Revionics Markdown Optimization. Tractor Supply has used Revionics Price Optimization for regular price management and optimization during the past three years to drive regionalized, shopper-centric everyday value pricing.
Deploying Revionics Markdown Optimization will enable Tractor Supply to localize markdowns to profitably adjust in-season and at the end-of-season to customer preferences and inventory levels.
“Use of Revionics’ solution has improved our ability to offer the right price at the right time to our customers while maintaining our profitability and competitive position,” said Alex Stanton, senior VP of supply chain for Tractor Supply. “By leveraging both price and markdown optimization software, we will continue to deliver value to our customers while enhancing our ability to match our price and markdown strategies to customer demand.”