Sao Paulo, Brazil – Brazilian fashion retailer Marisa has selected a range of integrated Oracle Retail Merchandise Planning and Optimization solutions including Assortment Planning, Merchandise Financial Planning, Item Planning, Demand Forecasting, Size Profile Optimization, Clearance Optimization Engine and Allocation to assist the company in targeting assortments based on market opportunities and customer preferences. With more than 410 stores spread across all regions of Brazil, the fashion retailer will use Oracle Retail release 14 solutions to help collaborate effectively and efficiently across planning, merchandising and supply chain groups and to help improve margins.
Oracle Retail Merchandise Planning and Optimization solutions will allow Marisa to obtain retail-specific, science-based decision support and use that information to tailor assortments to key market segments. Marisa will also implement Oracle Database, Oracle WebCenter Portal and Oracle WebLogic Suite.
“Oracle Retail has unsurpassed expertise in the retail market,” said Andre Brandalise, divisional manager, Marisa. “We were impressed by Oracle’s proven track record of helping leading global retailers improve overall processes to drive profitable growth. Proven retail solutions are vital to our roadmap and vision to build and refine Marisa’s operations going forward.”