Welcome to the new Customer Disruption newsletter from Chain Store Age. Every other Wednesday, we’ll bring you highlights of how retailers are using new technologies and solutions to navigate today’s radically altered landscape — one where mobile devices, social media, 24/7 connectivity and a blurring of channels have forever disrupted the notion of business as usual. We’ll show you how smart retailers are using those technologies to engage consumers in a more targeted and personalized way than ever before.
In addition to this newsletter, I’m excited to announce that Chain Store Age will hold its first-ever Customer Disruption conference at the Sofitel Hotel in San Francisco Bay, Calif., Gateway to the Silicon Valley. Join us at this immersive, one-of-a-kind event, which will include a visit to start-up incubator Plug and Play Tech Center, where retailers will network with some of Silicon Valley’s most innovative start-ups — and get a sneak peek at some brand new technologies and products. Keynote speakers Nicolas Franchet of Facebook and Nadia Shouraboura of the hot retail concept Hointer will share the latest ideas about how to break through the noise and win the engagement revolution. And that’s just the start of it. Click here for more information.
Please reach out to me with any comments or questions you have on customer disruption. It’s just as important for a publication to engage its readers as it is for a retailer to engage its customers!