Canton, Mass. -- For the eighth consecutive year, Dunkin' Donuts has been ranked number one in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index. Dunkin' Donuts was also ranked number one in customer loyalty in the packaged coffee category for the second consecutive year.
In both categories, Dunkin' Donuts earned one of the highest scores for meeting customer expectations across all 64 categories and 555 brands ranked in the Index. Brand Keys' Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for "delighting" customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.
"Being recognized by Brand Keys for coffee customer loyalty eight straight years is an accomplishment that speaks directly to the hard work and dedication of our franchisees and crew members, who provide our guests with great service and great value all day, every day," said John Costello, Dunkin' Brands president, global marketing and innovation. "From keeping people running with a wide variety of food and beverages served fast and fresh, to introducing exciting technologies like our Dunkin' Mobile App and new DD Perks Rewards program, our brand is committed to delivering a superior customer experience."