Charlotte, N.C. - Belk has partnered with HelloWorld, Inc. (formerly ePrize) to create a campaign that allows consumers to submit a photo and brief description of a couple's love story for a chance to win a $20,000 event, like a wedding, and a private concert with singer Edwin McCain.
Live until Feb. 28, the Share Your Love Story campaign is located on a microsite that can be accessed via mobile, Facebook or desktop web, all with an identical site experience. Participants register on the microsite and then are asked to submit a photo and short description of their love story depicted in it for Belk’s online photo gallery. Photos can be selected from Instagram, Facebook, Flickr, or a mobile camera roll for easy uploading. Once submitted, participants are incentivized to share their entry on Twi