Chicago — Consumers reportedly are not willing to pay higher fees for Amazon Prime subscription service. According to the Wall Street Journal, a recent survey of 300 current Amazon Prime members from research firm Consumer Intelligence Research Partners indicates fewer than half of members would renew their subscription at a higher cost.
At a $99 price point, fewer than half of Amazon Prime members said they would “definitely” or “probably” renew, and that percentage dropped to 40% when the price jumped to $119. Amazon currently charges $79 for a yearly subscription to Amazon Prime, which includes free two-day shipping, a streaming video service and a digital Kindle library.
In January, Amazon said it might raise the annual fee for Amazon Prime by $20 to $40