New York -- Walmart has introduced an online feature, called “Savings Catcher,” that allows shoppers to compare prices on the chain’s food and household products against those of its competitors, according to the Associated Press. General merchandise categories and electronics are not included, and neither are purchases of store brands or those made online.
Walmart began offering the new service in late February, the report said, in seven markets, including Dallas, San Diego and Atlanta.
The company did not say when the feature would be rolled out nationwide. The idea for the online tool was generated during a Walmart focus group in 2013, and it was subsequently tested in four markets on an invitation-only basis before being rolled out to select markets in February, according to the Associated Press.