Oracle Industry Connect starts today, and promises to bring retailers two full days of their peers providing in-depth insight into the latest trends and pain points facing retail technology professionals. The event, being held at the Marriott Copley Place, Boston, Mass., offers a stellar lineup of speakers, including Jeff Hamm, director of e-commerce at Ulta Beauty, who will speak about improving customer experience at home and on the go with Oracle Commerce. Paul McFarren, CIO of C Wonder, will discuss supporting global growth with a unique deployment of Oracle Retail Merchandising.
And that’s just the tip of the iceberg. A few other notable retailer-led sessions include Robert Graser, senior director of planning for Charming Charlie sharing experience in driving accuracy with Oracle Retail Merchandise Financial Planning, Hassan Yousiffi, VP of applications for Hot Topic, explaining how information can help drive a merchandise transformation, and Steven Hunter, CIO of Stage Stores, recounting how Stage Stores went from e-commerce laggard to leader in six months.
More than just looking at Web and store, Oracle Industry Connect provides up-to-the-minute coverage of all the varied processes associated with bringing products from the source to the customer — planning through fulfillment with everything in-between.
In addition, underpinning the entire conference is Oracle’s innovative new model for real-time, seamless retailing known as “Commerce Anywhere.” The classic multichannel retail business model has recently been eclipsed by this “Commerce Anywhere” approach. Where retail channels were once highly segmented, consumer expectations now dictate an experience that leverages a wide array of interactions. Many retailers have yet to adapt their operations to accommodate Commerce Anywhere, and while those that are on their way have taken different paths, they also all share crucial commonalities that will be highlighted during the conference.
Specifically, there are four common initiatives within any successful Commerce Anywhere engagement: enabling the consumer to purchase products how they want, when they want and to do so in a connected, nearly seamless fashion, delivering targeted assortments, making inventory transparent and accessible to customers and employees in real-time, and integrating the systems supporting retail operations.
Oracle Industry Connect attendees will learn the details of how Commerce Anywhere principles and strategies can be applied in real-life situations to produce exponential lifts in customer service, loyalty, merchandise and pricing accuracy, sales, and of course, profits. Chain Store Age will be in attendance providing daily live coverage and we hope to see you here!