Washington, D.C. -- The average American celebrating the Easter holiday in 2014 will spend an average of $137.46 on apparel, food, candy, gifts and more. According to the National Retail Federation’s Easter Spending Survey conducted by Prosper Insights & Analytics, this is slightly less than the $145.13 spent last year.
Total spending is expected to reach $15.9 billion. Though fewer Americans will celebrate this year (80.3% compared to 83% last year), those who do plan to celebrate will spend the most on a grocery bill for a family dinner or Sunday brunch out. According to the survey, 85.7% of those celebrating will spend an average of $43.18 on a holiday meal, totaling $5 billion.
Since the holiday traditionally marks the ceremonial start to spring, 42.9% will purchase new spring attire, spendi