REAL ESTATE

If you’re not in gaming or medical arts, virtual reality is likely to be one of those items that sits on your to-do list, but is not likely to be near the top. It’s one of those items for which many a business person elects late-adopter status: Let the tech geeks and early adopters figure it all out and then I’ll jump in when it becomes relevant to me.  

A limited number of tenants have been able to re-open their stores at 14 Brixmor properties severely damaged by Hurricane Irma. The company’s remaining 116 properties in Florida, Georgia, South Carolina, and Alabama are open and operating.   The partially opened properties, which were not named in the report from Brixmor, suffered wind and water related damages and power outages.  

Fort Worth-based Trademark Property Co. has launched fundraisers at its properties in Texas to aid victims of Hurricane Harvey. Proceeds will be distributed via United Way, which is waiving all general and administrative fees in the arrangement with Trademark.   Tenants, financial partners, customers, and the community are being engaged in events, and Trademark has pledged to match up to $150,000 in donations. Miller Capital Advisory has pledged a matching donation total of $50,000 for fund collected at La Palmer in Corpus Christi. 

CBL is launching a pilot program at two of its malls that will more closely measure the volume and the specific nature of traffic.   The initiative, directed by RetailNext, will place cameras at various points on the properties that not only count heads, but determine shoppers’ genders and approximate their ages within five years. The test will take place at Hamilton Place in Chattanooga, Tennessee, and Asheville Mall in Asheville, North Carolina.  

Herberger’s has moved to a new location at the Valley View Mall in LaCrosse, Wisconsin, “right-sizing” to a 100,000-sq.-ft. space in a spot recently vacated by Macy’s. Herberger’s was the sixth tenant to backfill vacant department store space at a PREIT-owned mall this year.  

The Tile Shop has expanded its presence in greater Detroit with the opening of its sixth metro store in Troy.    The new location features 14,750 sq. ft. of showroom space and over 4,000 tile designs for consumers and the professional trade. It also features more than 30 fully decorated displays providing design inspiration  

DSW Inc. is making good on its promise to create a foothold in the Persian Gulf.   The footwear giant opened of its first warehouse store in the Kingdom of Saudi Arabia. The new 15,000-sq.-ft. store is located at the Mall of Dhahran.   

Uncertainty has always been a part of the retail industry, but today it is reaching unprecedented levels. Far too many retailers have let that online monster that’s under the bed get into their heads and influence their strategic decision and resource allocation. But is that monster really vicious?