Shaded, Mall at Tuttle Crossing, Dublin, Ohio

Sunglass Hut has unveiled a new retail brand,  Shaded,  in the form of a freestanding, open-air kiosk. Targeted at millenials, the format puts an emphasis on interactivity, with a built-it photo booth that allows for on-the-spot photo taking and photo sharing.

Design, development and execution: IDL Worldwide, Pittsburg

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