November 17, 2014

Retailcommon, the social shopping network that serves more than 6,000 retail locations and 20 million customers in Canada and Europe, has launched operations in the U.S.

November 17, 2014

During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network.

November 12, 2014

 The growing importance of the multichannel shopping experience is highlighted in a new study by A.T. Kearney. The report, "Connected Consumers Are Not Created Equal: A Global Perspective," is focused on better understanding today's connected consumers.

November 10, 2014

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on John McIntyre of Sightly.

November 5, 2014

 

By Lyle Bunn

 

Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology.  And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)   

November 3, 2014

The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. 

October 20, 2014

Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative.

October 9, 2014

The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen.

October 3, 2014

Nearly two-thirds (62%) of 400 digital marketers surveyed view improving customer satisfaction as the top reason to invest more in technology.

October 2, 2014

Starbucks Coffee Company and HBO will host a free, all-star concert to honor the nations veterans and their families on the National Mall in Washington, D.C., to be presented live on HBO on Veterans Day, Nov. 11.

September 15, 2014

Mobile rich media advertising drives high expansion rates and secondary engagement for retail brands.

September 2, 2014

Target’s back-to-school ad “Supplies They Need” resonated most with consumers among all back-to-school ads in 2014.

August 26, 2014

Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter.

August 22, 2014

Instagram is making itself more advertising-friendly, adding a new suite of business tools for its advertisers that will help the brands better control their campaigns and will allow them to gauge the success of their efforts.

August 14, 2014

Retailers’ back-to-school campaigns are in full force across the nation, but it takes more than a successful circular to get a passing grade in the school of modern advertising. With competition for consumers’ attention at an all-time high, real advertising success isn’t truly possible without long-term, cost-effective results.

August 7, 2014

Banana Republic in late August will extend its digital reach as part of a select group of brands partnering with Instagram on paid advertising — a first-time amplification for the brand on the platform.

July 24, 2014

Facebook Inc.’s revenue in the second quarter increased 61% to a better-than-expected $2.91 billion, up from $1.81 billion in the year-ago quarter, fueled by its fast-growing mobile advertising business.

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages.

July 3, 2014

Facebook has agreed to acquire LiveRail, an advertising technology company that helps companies serve better ads in the videos that appear on their websites and apps.

June 24, 2014

Athletic footwear retailer The Finish Line offers a highly seasonal assortment. When spring products started coming in from the company’s brand partners in January 2014, the chain decided to build upon its ongoing omnichannel strategy to create an experience to help boost spring customer traffic and sales.

June 16, 2014

Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail.

June 2, 2014

While well over 90% of purchases are still made in stores, consumers are spending an increasing number of hours each week shopping for products and comparing goods online.

May 29, 2014

Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform.

May 12, 2014

Internet scrapbooking site Pinterest Inc. is expanding its efforts to allow advertisers pay to more prominently display their pins, the San Francisco-based company announced in a blog post on Monday.