September 15, 2015

Marketers and consumers are both discovering mobile apps in a big way.

September 14, 2015

Lane Bryant is promoting equality for women who wear larger sizes with a new omnichannel campaign.

September 3, 2015

Brands must not settle with the knowledge that programmatic systems incorporate audience data in real-time or that machine learning automatically determines bid values for each impression.

August 26, 2015

Mobile shopping has been getting attention for its rapid growth, and one major retailer is leading the way.

August 25, 2015

It’s not only middle-aged women that like to browse retail stores.

August 21, 2015

Lands’ End has announced a new omnichannel fall marketing campaign which includes a catalog strategy, complementary digital initiatives and an overall brand advertising campaign.

August 6, 2015

A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.

July 30, 2015

American consumers are increasingly comfortable with shopping through their smartphones, and many are using digital channels like social media and email marketing to engage with apparel brands.

July 23, 2015

The sales success of the July 15 Amazon Prime Day sales event did not happen by itself.

July 8, 2015

Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

June 23, 2015

Creative agency Saatchi & Saatchi is making three key executive changes.

June 16, 2015

St. Louis — Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.

June 11, 2015

Internet ad revenue is breaking records in the first quarter of 2015, with a 16% increase over the same period last year. 

May 19, 2015

With the rise of big data, social media, and mobile communications, retailers should now be enjoying unprecedented opportunities to understand and reach their consumers like never before.

May 19, 2015

Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries.

May 1, 2015

Shoppers are creeped out by digital capabilities that identify, track and use location and demographics, such as targeted advertisements based on facial recognition.

April 29, 2015

Target Corp. is reportedly testing a solution that automatically recommends sponsored videos to Web users based on the content they are reading.

April 2, 2015

Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment.

March 12, 2015

Retailer participation in freestanding insert (FSI) coupon events and digital coupons distributed on retailer websites benefited from double-digit increases in 2014 compared to 2013.

March 10, 2015

Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.

January 23, 2015

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items.

January 22, 2015

Mobile apps have a lot of potential uses, but in 2015 retailers will likely focus on consumer engagement.

December 30, 2014

Cracker Barrel Old Country Store is taking a decidedly new-fangled approach to promotion. 

December 9, 2014

The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers.