July 23, 2015

The sales success of the July 15 Amazon Prime Day sales event did not happen by itself.

July 8, 2015

Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

June 23, 2015

Creative agency Saatchi & Saatchi is making three key executive changes.

June 16, 2015

St. Louis — Panera Bread has unveiled a new national omnichannel advertising platform. Developed in collaboration with the Anomaly agency, the "Food as it should be" campaign includes national television spots, billboards, radio advertising and digital and display content that will begin to air this week.

June 11, 2015

Internet ad revenue is breaking records in the first quarter of 2015, with a 16% increase over the same period last year. 

May 19, 2015

With the rise of big data, social media, and mobile communications, retailers should now be enjoying unprecedented opportunities to understand and reach their consumers like never before.

May 19, 2015

Digital ad spending in the U.S. will total $58.61 billion this year, and retailers' ad outlays will comprise 22% of that figure, or $12.91 billion, by far outpacing all other U.S. industries.

May 1, 2015

Shoppers are creeped out by digital capabilities that identify, track and use location and demographics, such as targeted advertisements based on facial recognition.

April 29, 2015

Target Corp. is reportedly testing a solution that automatically recommends sponsored videos to Web users based on the content they are reading.

April 2, 2015

Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment.

March 12, 2015

Retailer participation in freestanding insert (FSI) coupon events and digital coupons distributed on retailer websites benefited from double-digit increases in 2014 compared to 2013.

March 10, 2015

Old Navy is promoting its spring fashions with a new marketing campaign running across Tumblr and Yahoo.

January 23, 2015

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items.

January 22, 2015

Mobile apps have a lot of potential uses, but in 2015 retailers will likely focus on consumer engagement.

December 30, 2014

Cracker Barrel Old Country Store is taking a decidedly new-fangled approach to promotion. 

December 9, 2014

The holiday season is a time of family, food, and frenzied shopping. Consumers are bombarded by messages, promotions, discounts, and offers, and retailers have to be smart about how they reach out to their customers. 

December 2, 2014

Among brick-and-mortar retailers, Black Friday sales promotions remain a popular tactic for drawing customers into stores and combatting the shift toward online commerce.

November 18, 2014

Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending.

November 17, 2014

During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network.

November 12, 2014

 The growing importance of the multichannel shopping experience is highlighted in a new study by A.T. Kearney. The report, "Connected Consumers Are Not Created Equal: A Global Perspective," is focused on better understanding today's connected consumers.

November 10, 2014

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on John McIntyre of Sightly.

November 5, 2014

 

By Lyle Bunn

 

Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology.  And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)   

November 3, 2014

The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen. 

October 20, 2014

Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative.