August 15, 2011

Monday, Aug. 15, is the deadline to complete the Chain Store Age/Forest City/Alexander Babbage social media survey, designed to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

March 7, 2011

Common thinking has it that social media users prefer online sites to physical stores. But a new survey shows that social media can actually whet consumer appetite for the in-store experience. 


February 10, 2011

Even some of the savviest mall owners admit there was a time when they considered social media participation optional. But by 2010, most of the major shopping center developers, managers and owners had jumped on the Facebook and Twitter bandwagons — and social media programs have since eclipsed traditional marketing methods at many properties.


February 1, 2011

In the February issue of Chain Store Age, in our focus on mall-based social media (page 52), we referenced a fourth quarter 2010 study by Alexander Babbage, entitled the “Shopping Center Social Media Benchmark Report.”