December 5, 2014

If you talk to retail industry stakeholders about their business priorities for 2015, you will likely hear about their continued focus on omnichannel. But the overall environment is starting to feel different than in years past.

November 7, 2014

According to a new study from Frost & Sullivan, the aim of every retailer is to integrate data from multiple channels to provide an omnichannel experience for the customer.

October 28, 2014

Consumers can purchase virtually anything they want anytime from anywhere, from the Internet to social media to mobile devices to good old brick-and-mortar stores.

September 15, 2014

SmartFocus has acquired beacon technology specialist TagPoints and social media analytics provider Content Savvy as part of its strategy to develop the UK's first omnichannel digital marketing system.

September 10, 2014

Almost all retailers consider Big Data to be important, according to a new survey from Accenture Analytics. When asked how important is Big Data to their organization, 94% of retail executives answered “important,” 58% responded “extremely important,” and 36% responded “important.”

September 2, 2014

We are in the midst of the cloud revolution, and another new era in productivity will once again push forward what we consider a standard toolbox.

August 4, 2014

Attribution analytics company Tune has acquired MobileDevHQ (MDHQ), provider of a SaaS solution for mobile marketers.

July 31, 2014

Ugam, a provider of managed analytics technology, has released Assortment Intelligence, a solution that generates insights for retailers about what products to keep, carry and drop, based on real-time data collection and analysis.

July 29, 2014

Predictive analytics are a crucial tool for staying ahead of the competition. Applying complex mathematical algorithms to patterns in customer behavior, product sales and other key performance indicators provides insight into otherwise hidden trends that can separate you from your peers.

July 17, 2014

The focus of c-suite and senior executive attention has shifted from economic uncertainty to data, technology and the supply chain, according to the Global Top of Mind Survey from KPMG International and the Consumer Goods Forum.

July 11, 2014

Retailers are behind Amazon in analytics maturity, according to a new research report from EKN Research.

June 19, 2014

CloudTags, an omnichannel marketing technology company, is partnering with Brickstream, an in-store analytics vendor.

June 10, 2014

Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate entity known as InMoment. InMoment provides a cloud-based customer experience optimization platform, the Experience Hub.

June 4, 2014

ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, announced it has signed Journeys as its 1,000th customer.

June 3, 2014

The average person will spend $113.80 on neckties, tools, electronics and other special gifts for Father’s Day, slightly down from $119.84 last year, according to NRF’s 2014 Father’s Day Spending Survey conducted by Prosper Insights & Analytics.

May 16, 2014

Easy2Find is a new online analytics tool designed to simplify food industry research and intelligence at the unit level.

May 14, 2014

Adobe Systems is focusing on new predictive marketing and real-time customer engagement capabilities in several new digital marketing and analytics releases.

May 13, 2014

Maxymiser, a global provider of unified customer experience optimization, is partnering with digital analytics consultancy Pointmarc.

May 13, 2014

Macys.com has successfully deployed the SAP InfiniteInsight solution to help better understand customer buying behavior and optimize email and website marketing campaigns.

April 25, 2014

Dynamic retail marketing agency TPN is hiring analytics industry veteran Taymour Matin as managing director, data and analytics, a newly created position.

April 7, 2014

Verve Mobile, a provider of in-store mobile advertising technology, and RetailNext, an in-store analytics solutions vendor, are launching a partnership to bring the combined power of location-based advertising and in-store analytics to brick-and-mortar retail customers.

March 20, 2014

IBM Inc. has introduced new software and services to help organizations use Big Data and Analytics to address fraud and financial crimes.

March 19, 2014

We shop almost every day – picking something up at the drug store or buying lunch, clothes shopping or getting groceries, looking for a gift or checking out a promotion – and we are doing this on the way to work, at work, at night while watching TV, online, at a store and increasingly across mobile devices. There is one thing that unites consumers in all of these instances: we expect the experience to be unified, personalized, constant, connected and, above all, seamless.

January 24, 2014

To increase control of its digital activities, SmartFurniture.com chose to implement a stable of proprietary and third-party analytics, campaign management, and optimization tools.