Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraphs, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.
Webrooming, showrooming ... I'm guilty of it all. Surprised? You shouldn't be. After all, it is all about me, the everywhere consumer, and my super power ... the power to choose. I can shop in-store, but I can also, just as easily, shop online; my only concern is that my needs and expectations are met.
Walmart plans to launch a dedicated page on Walmart.com that will feature an assortment of products created by women in nearly two dozen countries, including women who work in cooperatives and own small businesses. Scheduled to be available in spring 2012, products will include jewelry from Guatemala, Thailand and Ethiopia; coffee from Central and South America; and dresses from Kenya.