Content about BRIC

November 6, 2013

Meet the most complex shopper of all time – Generation Z. By 2020, today’s 14-19 year olds (Gen Z) will be the largest group of consumers worldwide, making up 40% of the US, Europe and the BRIC countries, and 10% in the rest of the world.

October 24, 2012

By Alex Evans and Andrew Rees, L.E.K. Consulting

June 21, 2012

Economic uncertainty throughout Europe and the United States and political instability in the Middle East are putting an increased spotlight on developing markets, which are forging full-speed ahead and show no signs of slowing down, according to the 11th annual Global Retail Development Index by consulting firm A.T. Kearney.

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