July 25, 2014

Bebe Stores Inc. plans to roll out the digital experience management platform from Qubit.

July 9, 2014

Women’s apparel retailer Bebe has selected digital experience management platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates.

June 30, 2014

Bebe Stores Inc. will exit its 2b business by July 5, which is the end of the company’s fiscal 2014.

June 12, 2014

bebe stores CEO Steve Birkhold has left the company, effectively immediately, and an interim chief has been named to lead while a search for a permanent replacement is underway, said bebe stores on Thursday.

May 9, 2014

Bebe Stores Inc. reported a net loss of $24.3 million in the third quarter of fiscal 2014, an improvement from the net loss of $49.3 million recorded in the same quarter a year earlier.

May 6, 2014

Formerly known as 2b Bebe, Bebe has rebranded at six Mills properties across the country.

May 6, 2014

Formerly known as 2b Bebe, Bebe has rebranded at six Mills properties across the country.

February 10, 2014

Bebe Stores Inc. is reportedly considering selling the business.

February 7, 2014

Bebe Stores Inc. had a difficult second quarter of fiscal 2014, reporting a net loss of $5.5 million.

September 3, 2013

Bebe Stores Inc. reported a loss for its fourth quarter amid weaker sales and markdowns.

May 13, 2013

Veteran entrepreneur and executive Narry Singh has been named to the board of directors of Bebe Stores.

May 9, 2013

Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13.

April 30, 2013

Bebe stores announced that it has promoted Liyuan Woo to the position of CFO.

April 17, 2013

Bebe stores announced Wednesday the appointment of Michelle Landgrebe as EVP, general merchandising manager of its 2b division, effective immediately.

April 3, 2013

Bebe stores announced Wednesday it has named Katrina Glusac as chief merchandising officer, effective immediately.

February 1, 2013

Bebe Stores Inc. swung to a loss in its fiscal second quarter from a profit a year ago amid heavy discounting during the holiday shopping season.

January 3, 2013

Bebe Stores Inc. reported that sales for the second quarter plunged 11.7% to $124.6 million, from $141.1 million last year.

November 2, 2012

Bebe stores reported a net loss of $2.6 million for the quarter ended Sept. 29, compared with net income of $2.4 million for the year-ago period.

October 3, 2012

Fashion retailer Bebe reported that total sales for the first quarter fell 9.4% to $105.1 million.

August 24, 2012

Bebe Stores Inc. reported that net income for the second quarter fell 36.2% to $3 million from $4.7 million in the year-earlier quarter.

August 20, 2012

Women's apparel retailer Bebe stores Inc. said Emilia Fabricant, president, has resigned from the company for personal reasons.

February 4, 2011

Bebe Stores reported a loss for its second quarter as bad weather cut into sales and it closed some stores.

February 1, 2011

New York & Co. said Tuesday it has promoted current president Gregory Scott to the role of CEO, effective Feb. 12.

August 4, 2010

Bebe Stores on Thursday said that Emilia Fabricant will become its new president....