March 16, 2015

Facebook has purchased personalized shopping engine TheFind.com, with the intent of making its ad more relevant to individual users.

August 5, 2013

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads.

June 6, 2013

For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business.

August 28, 2012

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

June 13, 2012

Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm.

April 9, 2012

Facebook will purchase the photo-sharing application Instagram for about $1 billion in cash and stock, company CEO Mark Zuckerberg said.

December 12, 2011

Wal-Mart Stores Inc. said that it has kicked off its "12 Days of Giving" campaign, awarding over $1.5 million to nonprofits that were nominated by Facebook users.

August 1, 2011

Aeropostale has launched a fully integrated Facebook Store, powered by Usablenet's technology platform, that combines shopping and social media and extends full e-commerce functionality to the Aeropostale Facebook community.

May 3, 2011

Express announced the enhanced option to shop and purchase its entire product line via the brand's Facebook page, which now includes over 837,000 friends.

April 13, 2011

As merchants big and small still try to figure out how to best use Facebook, a few major trends have surfaced, including some that could potentially shape the future of e-commerce. 


One of the fastest-growing trends among retailers on Facebook is also the most simple: posting contests and promotions. In fact, Walmart’s Facebook site grew by 1 million “fans” in the first quarter of 2011 by running contests and offering deals.


August 25, 2010

Target Corp. said Thursday it has launched a new online ad that allows users to...

July 11, 2010

First Data, a leader in electronic commerce and payment processing, and Cold Stone Creamery...

July 9, 2010

Scentiments.com -- a family-owned, fragrance retail business with three brick-and-mortar locations and an e-commerce site -- is taking an innovative approach to online advertising.

October 20, 2009

Just because it’s trendy to tweet doesn’t mean it’s acceptable for the workplace....

March 12, 2008

Amazon.com launched two applications on Facebook called Amazon Giver and Amazon Grapevine. These applications allow...